About Us

Riner Rentals, based in Harrisonburg since 1999, is a property rental and management company for students and families. Owned by Paul Riner, Riner Rentals currently boasts a staff of six full-time employees and two part-time employees. Riner Rentals was established by the company’s first owner, Bill Riner, who used more than 20 years of property management experience to expand and diversify the company’s rental portfolio. Initially growth came from personal ownership and rental of property, but soon expanded into management of real estate for more than 150 individual owners in the Harrisonburg and Rockingham County area. This growth has given our company a successful blueprint that it can now apply to privately owned properties of all types.

Riner Rentals strives to provide dependable, professional, and consistent management services as well as excellent customer service for both its tenants and property owners. A staff member is available twenty-four hours a day should there be an unforeseen problem that needs to be addressed. Employees include multiple Virginia Real Estate Brokers and Virginia Real Estate Salespersons, and additional employees with varying specialties. All strive to provide the kind of service that has driven our previous growth!

Variety in choice of housing is a very important part of Riner Rentals’ prior and current success in the Harrisonburg area. Available properties include apartments, townhouses, duplexes, and homes in the Harrisonburg-Rockingham County area and offer variety for potential tenants in terms of size, location, and cost. For students, Riner Rentals offers both apartment-style housing and locations outside of the large apartment villages so as to accommodate those students looking for affordable, quality housing. For non-students and families, Riner Rentals offers numerous locations ranging from Broadway to Harrisonburg to Bridgewater and many size varieties including one to six bedroom apartments, townhouses, and homes. Prices for these properties also range broadly, but each is offered as a wonderful value in the Harrisonburg-Rockingham County area.

Riner Rentals has grown within Harrisonburg and believes that being a local small business means being a part of the existing community. We are very happy to be a part of the Harrisonburg-Rockingham Chamber of Commerce and the Harrisonburg/Rockingham County community. Being a small business in our area also means giving back, being good neighbors, and supporting the local economy.  We strive to do each of these things in abundance.  For more information about our company, properties available, or our services in property management, please contact us at (540) 438-8800, or send us an e-mail to rinerrentals@rinerrentals.com.

Meet the Team

  • Paul Riner


    Paul received a bachelor’s degree (2003) and master’s degree (2005) in Sport and Entertainment management from the University of South Carolina. He obtained his Virginia Real Estate License in 2006 and has worked in marketing, advertising and media exposure. He became owner of Riner Rentals in 2011. He completed the HR Chamber of Commerce Leadership Class in 2014. He has a wonderful wife, Laura, a beautiful daughter Leonie, and a son, Ray. He is a member of the Rockingham County Rotary Club since 2013, and served as President for the 2016-17 Rotary Year. He serves on the board of the Harrisonburg Rockingham Sports Commission, as a board member for the HR Chamber of Commerce Leadership Program, is a strong supporter of Young Life and other ministries in the area, and supports the growing arts culture in and around Harrisonburg as a member of the Arts Council of the Valley Board of Directors. He is proud to sponsor scholarships for both the Harrisonburg High School Journalism Department and Harrisonburg High School Governor’s STEM Academy, where he graduated in 2000. He attends Horizon Christian Fellowship in Harrisonburg, and is excited to raise his family in Rockingham County!

  • Bill Riner


    Before founding Riner Rentals in 1999, Bill received a bachelor’s degree in industrial management from West Virginia University. He has managed and owned property in the Harrisonburg area for over twenty years. He holds a Virginia Real Estate Salesperson License and a Broker License and is a member of various professional and social organizations in the Harrisonburg area including the local ELKS and Lions Club chapters. Bill has twin sons, Carter and Paul; Paul now owns Riner Rentals after buying the business from him in 2011. He enjoys travelling and working with the many owners he has met during the past 20 years in property management, and calls himself “semi-retired” (with a grin).

  • DL

    Financial Manager

    DL joined the Riner Rentals Team in April of 2018 as the Financial Manager. He has been married to his wonderful wife for the last 21 years, they have a beautiful daughter and a new son-in-law. DL is a graduate of JMU with a BA in Business Administration with an Accounting Major. For the past 30 years he has worked with Wallace Computer Services and R.R Donnelly as in Accounting and as a General Manager. When not working, he enjoys spending time on the golf course or watching JMU sports.

  • Pam

    Assistant Financial Manager & Collections

    Pam was born in Riverside, California but her family moved to Timberville, VA in 1985. She graduated from Broadway High School in 1989. In January of 1992 she married her high school sweetheart Daren and became a mother to a wonderful daughter, Paige, in 1994. She now lives in Fulks Run with her husband and 2 fur babies, Copper and Gemma. Pam brings over 10 years of accounting experience to her current position as Financial Assistant. She has been with Riner Rentals since July of 2017, and is currently pursuing her Virginia Real Estate License.

  • Sara

    Applications and Administration

    Sara completed her B.S. in Interdisciplinary Liberal Studies with a minor in Early Childhood Education at James Madison University in 2004. Sara served with Young Life while working as an Account Manager for a tech company in Northern Virginia for eight years, before moving to Rockingham County with her husband. Sara has been working with Riner Rentals since April 2016 and handles Rental Applications and other various administrative tasks. Sara is enjoying the beautiful, slower pace of life in Rockingham County with her husband and two young children!